Planned Parenthood
UX Audit.

Redesign the Booking UI: Replace the tedious vertical column of appointments with side-by-side comparative layouts or drop-down filters to accelerate decision-making.

Remove Auto-Fill Traps: Disable default search parameters (like "Birth Control") that auto-populate based on browsing history, eliminating user confusion during the booking flow.

Fix Ambiguous Form Elements: Remove confusing buttons (like "Select another provider") and redesign fields like "Annual Wellness exam"—which currently looks like a search bar—into clear, visual lists.

Restructure the "Learn" Menu: Break the massive "Learn" drop-down into two easily scannable sections: "Topics" (e.g., Abortion, Birth Control) and "Audiences" (e.g., Teens, Parents).

Standardize Action-Oriented CTAs: Ensure button verbs consistently tell the user what will happen next (e.g., updating a vague "Abortion" button to "See abortion options").

Optimize Information Density: Reduce the height of full-screen Hero Images to minimize unnecessary scrolling and bring crucial CTA buttons higher up the page.

Implement Descriptive Alt-Text: Provide thorough alternate text for all images and informational card displays so visually impaired users have full context via screen readers.

Fix WCAG AA Color Contrast: Update the color palette to fix contrast issues, specifically targeting light blue text on white backgrounds.

Add a "Quick Exit" Safety Button: Implement a highly visible "Escape" button (similar to those on domestic violence support sites) allowing users in monitored or unsafe situations to leave the site immediately with one click.